Web development

Websites built to rank, get cited and convert.

ToSERP is a web development agency for B2B and tech companies. We design and build fast, well-structured websites that search engines and AI tools can read easily, laid out around the actions you want visitors to take.

  • Custom design and development
  • Speed and technical SEO built in from day one
  • You own the site, content and code

Who it's for

If any of these sound familiar, web development is a good place to start.

  • Your site is slow or dated

    It takes ages to load on mobile and doesn’t reflect who you are today.

  • Your site doesn’t bring leads

    Visitors arrive, look around and leave without getting in touch.

  • Making changes is painful

    Every small update needs a developer, so the site falls behind.

What a growth-focused website needs

A website that grows your business has to do three jobs at once: load fast on any device, be easy for search engines and AI tools to understand, and guide visitors toward a clear next step. Many sites manage one or two of these. The ones that bring in leads manage all three.

So we build with search and conversion in mind from the first wireframe. Pages are structured around what buyers search for, technical SEO and structured data are built in rather than bolted on, and every page has a clear action. After launch, your team can edit content easily, and our care plan keeps everything fast and secure.

Problems we fix

  • Slow pages

    Heavy themes and images make visitors leave before the page finishes loading.

  • Pretty but unclear

    Visitors can’t tell what you do or what to do next.

  • Invisible to search

    Missing structure and metadata make pages hard to rank or cite.

  • Hard to update

    A fragile build means every change risks breaking something.

What's included

Everything below is part of the work, agreed in writing before we start.

Sitemap and page structure

Pages planned around your services and the searches buyers make.

Custom design

A design built on your brand for desktop and mobile, with your feedback at each stage.

Development

Clean, fast builds on WordPress, Webflow or Shopify, with an editor your team can use.

Technical SEO built in

Speed, structured data, metadata and redirects handled before launch.

Analytics and tracking

GA4, Search Console and conversion tracking set up and tested.

Launch and care

A careful launch, training for your team, and an optional care plan afterwards.

How it works

See our full process
  1. 1

    Plan

    Goals, sitemap and content plan agreed, with search research behind each page.

  2. 2

    Design

    Page designs for desktop and mobile, refined with your feedback.

  3. 3

    Build

    Development, content entry, speed work and full testing.

  4. 4

    Launch

    Go live with redirects, tracking checks and training for your team.

What to expect

Typical milestones for a website project. Exact timing depends on the number of pages, content and feedback.

  • Sitemap and page structure agreed
  • Search research mapped to each page
  • Content plan and responsibilities set

How we measure success

At launch
  • Core Web Vitals checked on key pages
  • Every key page indexed in Search Console
  • Conversion tracking tested and working
After launch
  • Organic traffic and rankings for key pages
  • Conversion rate on key pages
  • Leads from the website

Pricing

Websites are fixed-price projects, quoted after a free call. Afterwards, a care plan from $150 a month keeps your site fast and secure. New business? Launch combines brand, website and 3 months of growth from $6,000.

Website project

From $3,000

  • Fixed quote after a free call
  • Deposit plus milestone payments
  • You own the site, content and code

Web development questions

Straight answers to what buyers ask us most.

How long does a website take?

Most projects take 6 to 10 weeks from kickoff to launch, depending on the number of pages, content and how quickly feedback comes back.

Which platform do you build on?

Usually WordPress, which is flexible and easy for your team to edit. We also build on Webflow and Shopify when they’re a better fit.

Who writes the content?

We can write it, or work with yours. Our team writes conversion-focused copy, and every page is optimized for search before launch.

Will we lose our Google rankings when we switch?

Not if the move is handled carefully. We redirect every old URL to its new page, keep what’s already ranking and monitor Search Console after launch.

What happens after launch?

You own the site and your team can edit it. Our care plan, from $150 a month, covers updates, backups, security checks, speed monitoring and small edits.

Let's build a site that brings in leads

Tell us what you need on a free 30-minute call. We'll recommend the right scope and send a fixed quote.

We reply within one business day.