Terms of service
These terms cover your use of toserp.com and the general terms on which ToSERP provides its services. Please read them before using the site or working with us.
Last updated: October 8, 2026
The short version
- Your written proposal or agreement sets out exactly what we deliver. If it differs from these terms, the proposal wins.
- Retainers have a 3-month minimum, then run month to month with 30 days’ notice.
- You own your ad accounts, data and paid-for deliverables. Ad spend is paid directly by you.
- We commit to the work and honest reporting, but nobody can guarantee rankings or AI placement.
About these terms
toserp.com is operated by ToSERP, based in [your country]. By using this website, you agree to these terms. When you hire us, these terms apply together with your proposal, statement of work or signed agreement (your "agreement"). If anything in your agreement differs from these terms, your agreement takes priority.
Using our website
- Use the site lawfully and don’t try to disrupt it, gain unauthorized access, or misuse our forms
- Content on the site is for general information. It is not professional advice for your specific situation.
- Examples, samples and illustrations on the site, such as sample reports and example scenarios, are clearly labeled and are not client results
- Links to other websites are provided for convenience; we are not responsible for their content
Our services
Before any paid work starts, we agree the scope, deliverables, timeline and price in writing. Work outside the agreed scope is quoted separately and only starts once you approve it.
We may use carefully selected specialists to help deliver parts of the work. We remain responsible for the work they do.
Fees and payment
- Prices are in US dollars unless your agreement says otherwise. Prices shown on our website are starting prices; your agreement confirms the final price.
- Retainers are invoiced monthly in advance.
- Projects are paid as a deposit plus milestone payments, as set out in your agreement.
- Ad spend is paid by you directly to the advertising platforms and is separate from our fees.
- Invoices are due within the period stated on the invoice. We may pause work on overdue accounts after giving you notice.
Minimum term and cancellation
- Retainers have a minimum term of 3 months, unless your agreement says otherwise.
- After the minimum term, retainers continue month to month. Either side can cancel with 30 days’ written notice.
- You can move to a higher plan at the start of any month, and to a lower plan once the minimum term is complete.
- For projects, work completed up to the cancellation date is payable, and deposits cover work already scheduled or started.
Your responsibilities
- Give us the access we need, such as Search Console, analytics, ad accounts and your website
- Review and approve work within a reasonable time, so progress doesn’t stall
- Make sure the materials you give us, such as logos, images and text, are yours to use
- Tell us about legal or industry rules that apply to your marketing
Delays in access or approvals can move timelines. We will tell you when that happens.
Results and guarantees
We commit to doing the agreed work with care, and to clear, honest reporting. Search engines, AI tools and advertising platforms are controlled by third parties and change often, so we do not guarantee specific rankings, AI mentions, traffic, leads or revenue. Any targets or estimates we share are good-faith forecasts, not promises.
Ownership and intellectual property
- Your accounts and data (ad accounts, analytics, Search Console, website and content) are yours and stay in your name.
- Deliverables we create for you, such as content, designs, logos and websites, belong to you once they are paid for in full.
- Our own tools and methods, including templates, checklists, reporting frameworks and know-how we had before or develop independently, remain ours. Where they are part of your deliverables, you get a permanent license to use them for your business.
- We may mention that you are a client, and publish results as a case study, only with your permission.
Confidentiality
We keep your confidential information, such as business data, strategy and account details, private, and use it only to deliver our services. This continues after our work together ends. It does not apply to information that is public or that we are legally required to disclose.
Promotions and free offers
From time to time we run offers, such as a free Growth Audit during a launch period. Each offer applies only within the dates and number of places stated, is limited to one per business unless stated otherwise, and is subject to our confirming that the service is a good fit. Free offers carry no obligation to buy anything else. We may end an offer early once its places are filled.
Limitation of liability
To the extent the law allows, we are not liable for indirect or consequential losses, such as lost profits, lost data or business interruption, or for changes made by search engines, AI tools or advertising platforms. Our total liability for any claim relating to our services is limited to the fees you paid us in the 3 months before the claim arose. Nothing in these terms limits liability that cannot legally be limited.
Governing law
These terms are governed by the laws of [your country]. We will always try to resolve any disagreement by talking first. If that doesn’t work, disputes will be handled by the courts of [your country], unless your agreement says otherwise.
Changes to these terms
We may update these terms from time to time. The latest version will always be on this page with its "last updated" date. Changes don’t affect agreements already signed unless both sides agree.