B2B SEO that brings in qualified leads.
ToSERP is a B2B SEO agency. We fix what stops Google from ranking your site, build pages that answer what buyers search for, and report on the leads it brings in, not just rankings.
- Technical fixes, content and authority in one plan
- Keywords chosen for buyer intent, not volume
- Monthly report on organic leads and pipeline
Who it's for
If any of these sound familiar, SEO is a good place to start.
Traffic, but not from buyers
Your blog gets visits, yet almost none of them turn into sales conversations.
You only rank for your brand name
Buyers who don’t already know you can’t find you for the services you sell.
Ads carry the whole pipeline
Paid search brings in leads, but cost per lead climbs every quarter.
What B2B SEO actually involves
B2B SEO is the work of getting your website to rank for the searches your buyers make before they contact a supplier. It rests on three things: a site search engines can crawl and understand, pages that match what buyers are looking for, and enough authority that Google trusts your pages over a competitor’s.
We plan SEO backwards from pipeline. Instead of chasing the biggest keywords, we map the searches that signal buying intent, such as comparisons, pricing questions and problem-specific searches, and build the pages that win them. Then we track which pages turn visits into leads, so every month’s work goes where it pays.
Problems we fix
Technical issues hide key pages
Crawl errors, slow pages or missing links mean Google never ranks your most important pages.
Content targets the wrong searches
Articles attract readers who will never buy, while buyer-intent searches go to competitors.
Service pages are too thin
A few short paragraphs can’t compete with pages that fully answer a buyer’s questions.
No one knows what SEO brings in
Rankings go up and down, but nobody can say how many leads organic search produced.
What's included
Everything below is part of the work, agreed in writing before we start.
Technical SEO
Crawl, speed, indexing and structured data fixed and monitored, so search engines can read every key page.
Keyword and topic strategy
A keyword map built on buyer intent, showing which page should win which search.
On-page optimization
Titles, headings, internal links and page structure tuned for the searches that matter.
Content
New articles and pages written in your brand voice: 2, 4 or 6 a month depending on your plan.
Authority building
Earned links and mentions through useful content, digital PR and outreach. No paid link schemes.
Monthly reporting
Organic leads and pipeline first, then the rankings, clicks and Search Console data behind them.
How it works
See our full process- 1
Audit and benchmark
We review your site, rankings and competitors, and agree the searches worth winning.
- 2
Fix the foundation
Technical issues that block rankings get fixed first, because everything else depends on them.
- 3
Build pages and content
Service pages are strengthened and new content goes live on a steady schedule.
- 4
Earn authority and refine
We earn links and mentions, then double down on the pages that bring in leads.
What to expect
Typical milestones in your first 90 days. Exact timing depends on your site, market and plan.
- Technical fixes live and verified in Search Console
- Conversion tracking checked so organic leads are counted
- Keyword map and content plan approved
- First new and improved pages published
- Internal links rebuilt around your key service pages
- Early ranking movement on less competitive searches
- Content running on a steady monthly schedule
- Impressions and rankings trending up for target searches
- First leads attributed to organic search in your report
What we report every month
- Rankings and impressions for target searches
- Pages indexed and crawl health
- Organic click-through rate
- Non-brand organic leads
- Organic conversion rate
- Pipeline from organic search
Pricing
SEO is included in every Growth Retainer. Foundation covers technical SEO, AI visibility tracking and 2 articles or pages a month.
From $1,200 / month
- Start with a $750 Growth Audit, credited if you sign within 30 days
- 3-month minimum, then month to month
- Scope agreed in writing before work starts
How long does SEO take to work?
Technical fixes can show results within weeks. For most B2B sites, meaningful ranking gains take around 3 to 6 months, depending on competition and your site’s history, with lead growth following. Your 90-day plan sets out milestones so you can see progress along the way.
Do you guarantee first-page rankings?
No. Nobody controls Google’s rankings, and any agency that guarantees positions is guessing. We commit to the work, clear monthly reporting and realistic targets based on your market.
Do you write the content?
Yes. Our team researches and writes articles and pages in your brand voice, and you approve everything before it goes live.
Can you work on our current website?
Yes. We work on most platforms, including WordPress, Webflow and Shopify. If we can’t make changes directly, we brief your developers with clear, prioritized fixes.
How is SEO different from AI search optimization?
SEO helps you rank in Google’s results. AI search optimization helps you get mentioned and cited in answers from tools like ChatGPT and Google’s AI Overviews. They overlap heavily, so we run them as one program.
Find out what's holding back your growth
The Growth Audit reviews your SEO, AI search visibility, tracking and conversion in 2 weeks, and gives you a 90-day plan.
We reply within one business day.