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Getting started
What is a Growth Audit?
A 2-week review of your SEO, AI search visibility, tracking and conversion, delivered with a 90-day plan. It has a fixed fee of $750, credited toward a retainer if you sign within 30 days.
Why start with a Growth Audit?
So your plan is built on your data, not guesses. In 2 weeks we find what's holding growth back and set priorities, and the $750 fee is credited toward your retainer if you sign within 30 days.
What do you need from us for the audit?
Read-only access to Google Search Console and GA4, access to your ad accounts if you run ads, and a 30-minute kickoff call. We send a simple checklist after you request the audit.
Is the audit useful if we don't hire you?
Yes. The report and 90-day plan are yours to keep, and they're written so your own team or another agency can follow them.
Who do you work with?
B2B SaaS and tech companies, and established service businesses that want more inbound leads. We're not the right fit for one-off logo jobs or anyone looking for guaranteed rankings.
Which service should we start with?
If you're not sure, start with the Growth Audit. In 2 weeks it shows which channels will move your numbers fastest.
Pricing and contracts
Are your prices fixed?
They're starting prices. After the audit we confirm a fixed monthly price in writing, based on your scope. It only changes if the scope changes and you agree.
What's the minimum contract?
3 months for retainers, because search work needs time to show results. After that, plans run month to month with 30 days' notice.
Is ad spend included?
No. Ad spend is paid directly to Google, Meta or LinkedIn, so you keep full control and ownership. Scale covers managing up to $10,000 a month in spend and Full-Funnel up to $25,000. Above that, management is 10% of the extra spend.
Can we switch plans later?
Yes. You can move up at the start of any month. Moving down is possible once the 3-month minimum is complete.
How does billing work?
Retainers are invoiced monthly in advance, in US dollars. Projects are paid as a deposit plus milestone payments, agreed in writing before work starts.
Can we hire you for just one service?
Yes. The Foundation plan covers SEO on its own, the Content Engine covers social and video on its own, and branding and web development run as one-off projects.
SEO and AI search
How long does SEO take to work?
Technical fixes can show results within weeks. For most B2B sites, meaningful ranking gains take around 3 to 6 months, depending on competition and your site’s history, with lead growth following. Your 90-day plan sets out milestones so you can see progress along the way.
Do you guarantee rankings or AI placement?
No. Nobody controls Google or AI tools, and any agency that promises a position is guessing. We commit to the work, clear monthly reporting and realistic targets.
What is AI search optimization?
It's the work that helps your brand get mentioned and cited when people ask ChatGPT, Perplexity, Gemini or Google's AI Overviews a question. You'll also hear it called generative engine optimization (GEO) or answer engine optimization (AEO).
Is GEO different from SEO?
They overlap. SEO helps you rank in search results; GEO helps you get mentioned and cited in AI-generated answers. Good SEO is the foundation, and GEO adds answer-first content, consistent brand facts and tracking across AI tools.
Which AI tools do you track?
ChatGPT, Perplexity, Gemini and Google’s AI Overviews. We can add others if your buyers use them.
How do you measure results when AI answers vary?
We run the same set of buyer prompts every month and track the share where you’re mentioned or cited. Looking at the trend across many prompts gives a reliable picture, even though single answers vary.
Paid media and CRO
What’s the minimum ad budget?
We recommend at least $1,500 a month in ad spend per platform. Below that, tests take too long to produce useful data. Ad spend is paid directly to the platforms, separate from our fee.
Who owns the ad accounts?
You do. We work inside accounts in your name, so the accounts, data and history stay yours if we ever part ways.
How quickly will we see leads?
Campaigns can bring in leads within the first weeks after launch. Getting to a stable, efficient cost per qualified lead usually takes 1 to 3 months of testing.
How much traffic do we need for A/B testing?
As a rough guide, a page needs a few thousand visits a month for tests to give clear answers in reasonable time. With less traffic, we focus on research-led fixes and quick wins instead of formal tests.
Is analytics setup included?
Yes. Every Growth Retainer includes tracking setup and a monthly report, because every other channel depends on accurate data.
Brand, social and video
How long does a branding project take?
Most take 4 to 8 weeks, depending on scope and how quickly feedback comes back. A positioning and messaging project on its own can be shorter.
Do we own the final logo and files?
Yes. Once the project is paid, you own the final logo, identity files and full rights to use them.
Which platforms do you manage?
LinkedIn, Instagram, Facebook and X. Most B2B companies start with LinkedIn plus one other platform. The Content Engine covers up to 2 platforms.
Do we approve posts before they go live?
Yes. You receive each month’s calendar a month ahead, and nothing posts until you approve it.
How fast is turnaround?
Short-form videos are delivered within 3 business days and long-form within 5 business days of receiving your footage and brief.
Do you film videos too?
We focus on editing. If you need new footage, we’ll show you how to record good video yourself or help you scope a shoot.
Websites
How long does a website take?
Most projects take 6 to 10 weeks from kickoff to launch, depending on the number of pages, content and how quickly feedback comes back.
Which platform do you build on?
Usually WordPress, which is flexible and easy for your team to edit. We also build on Webflow and Shopify when they’re a better fit.
Will we lose our Google rankings when we switch?
Not if the move is handled carefully. We redirect every old URL to its new page, keep what’s already ranking and monitor Search Console after launch.
What happens after launch?
You own the site and your team can edit it. Our care plan, from $150 a month, covers updates, backups, security checks, speed monitoring and small edits.
Working together
Do you work alongside our in-house team?
Yes. We agree who owns what in the 90-day plan and share one report, so your team and ours work from the same numbers.
Who writes the content?
We do. Our team writes and edits articles, pages, posts and video scripts in your brand voice, and you approve everything before it goes live.
How do you report on results?
Every month you get a report that leads with qualified leads, cost per acquisition and pipeline, followed by rankings, traffic and AI mentions. Scale and Full-Funnel plans also include a quarterly strategy session.
Can you work with our current website?
Yes. Most retainers start on the site you already have. If the site itself is holding growth back, the audit will say so and show what to fix first.
How quickly will you reply to us?
Within one business day, every time.
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