Paid media that brings in leads, not just clicks.
B2B PPC on Google, Meta and LinkedIn, managed against cost per qualified lead and pipeline, with tracking you can trust from day one.
- Google, Meta and LinkedIn Ads
- Optimized for qualified leads, not cheap clicks
- You own every ad account and all the data
Who it's for
If any of these sound familiar, paid media is a good place to start.
You can’t see what ads bring in
You spend every month, but nobody can say which campaigns produce real sales conversations.
Cost per lead keeps climbing
The same budget brings in fewer leads each quarter.
You need leads this quarter
SEO is building, but the pipeline needs to grow now.
How we approach B2B PPC
Paid media puts you in front of buyers right away, which makes it the fastest way to add leads while longer-term search work builds. In B2B it comes with specific challenges: small audiences, long sales cycles, and form fills that don’t always turn into real opportunities.
So we optimize for qualified leads rather than clicks or raw form fills. That starts with tracking that counts the right conversions and, where possible, feeds lead quality back to the ad platforms from your CRM. Budgets then follow the campaigns that produce pipeline, not the ones that look cheapest.
Problems we fix
Tracking counts the wrong things
Page views or duplicate form fills get reported as leads, so budgets follow bad data.
Budget leaks to irrelevant searches
Broad keywords and loose targeting pay for clicks from people who will never buy.
Ads land on generic pages
Sending paid traffic to your home page wastes the click you just paid for.
Creative goes stale
The same ads run for months, and performance quietly drops.
What's included
Everything below is part of the work, agreed in writing before we start.
Account audit and structure
Campaigns organized around your services and buyers, so budget goes where it should.
Conversion tracking
GA4, platform pixels and, where possible, offline conversions from your CRM.
Keyword and audience strategy
Buyer-intent keywords, negative keywords and audiences built for B2B.
Ad creative and testing
Ad copy and visuals from our creative team, tested continuously.
Landing page guidance
Clear recommendations, or full builds, so every click lands somewhere that converts.
Ongoing optimization
Bids, budgets and search terms managed every week, reported every month.
How it works
See our full process- 1
Audit and tracking
We review your accounts and fix tracking before spending another dollar.
- 2
Restructure and launch
Campaigns are rebuilt around buyer intent and launched with clear goals.
- 3
Test and optimize
Ads, audiences and landing pages are tested, and wasted spend is cut.
- 4
Scale what works
Budget moves to the campaigns that bring in qualified leads and pipeline.
What to expect
Typical milestones in your first 90 days. Exact timing depends on your site, market and plan.
- Tracking fixed and verified across platforms
- Accounts restructured around buyer intent
- First campaigns live with clear targets
- Search terms cleaned and wasted spend cut
- First creative and audience tests read
- Budget shifting toward the best performers
- A more stable cost per qualified lead
- Clear view of which campaigns produce pipeline
- Scaling plan for the next quarter
What we report every month
- Click-through and conversion rates
- Impression share on key searches
- Cost per click
- Cost per qualified lead
- Pipeline and revenue from ads
- Return on ad spend
Pricing
Paid media is included in Scale (1 platform, up to $10,000 a month in ad spend) and Full-Funnel (several platforms, up to $25,000). Extra platforms are $500 a month.
From $2,500 / month
- Start with a $750 Growth Audit, credited if you sign within 30 days
- 3-month minimum, then month to month
- Scope agreed in writing before work starts
What’s the minimum ad budget?
We recommend at least $1,500 a month in ad spend per platform. Below that, tests take too long to produce useful data. Ad spend is paid directly to the platforms, separate from our fee.
Who owns the ad accounts?
You do. We work inside accounts in your name, so the accounts, data and history stay yours if we ever part ways.
Do you create the ads?
Yes. We write the copy, and our creative team designs visuals and edits video ads, so testing never waits on assets.
How quickly will we see leads?
Campaigns can bring in leads within the first weeks after launch. Getting to a stable, efficient cost per qualified lead usually takes 1 to 3 months of testing.
Do you manage LinkedIn Ads?
Yes. LinkedIn is often the best B2B platform for reaching specific roles and companies, and we manage it alongside Google and Meta.
Find out what's holding back your growth
The Growth Audit reviews your SEO, AI search visibility, tracking and conversion in 2 weeks, and gives you a 90-day plan.
We reply within one business day.