How we work

Four steps, the same for every client.

You always know what's happening, what comes next and what we need from you. Here's exactly how it works.

1

Weeks 1 to 2

Audit

We find what’s blocking growth before we change anything.

What happens

  • A 30-minute kickoff call about your goals, customers and competitors
  • A review of your SEO, AI search visibility, tracking and conversion
  • A competitor benchmark for search and AI answers

What you get

  • A scorecard across all four areas
  • Findings explained in plain language
  • A 45-minute walkthrough call

What we need from you

  • Read-only access to Search Console and GA4
  • Access to ad accounts, if you run ads
  • Your goals for the next 90 days
2

Week 3

Plan

We agree priorities, targets and a 90-day roadmap with you.

What happens

  • Findings turned into a ranked list of priorities
  • KPIs agreed for every channel we run
  • Scope, deliverables and timing confirmed in writing

What you get

  • A 90-day roadmap ranked by impact and effort
  • A KPI sheet with targets and how we measure them
  • A written scope for your plan

What we need from you

  • A decision-maker for the planning call
  • Any internal deadlines, launches or campaigns we should plan around
3

Month 1 onward

Build and run

Fixes, content, campaigns and tests go live in the order that moves results fastest.

What happens

  • Technical fixes and tracking first, because everything else depends on them
  • Content, campaigns and creative on a steady monthly schedule
  • Tests on your key pages once tracking is reliable

What you get

  • Work delivered to the agreed scope each month
  • Everything shared for your approval before it goes live
  • A single point of contact for questions

What we need from you

  • Approvals within a few working days, so work doesn’t stall
  • Access for changes on your site, or a developer contact
4

Every month

Report and improve

We show what changed, what it means for leads, and what we’ll do next.

What happens

  • Monthly report leading with leads, cost per acquisition and pipeline
  • Rankings, traffic, AI mentions and test results behind those numbers
  • Next month’s priorities adjusted to what’s working

What you get

  • A monthly report and summary
  • A quarterly strategy session on Scale and Full-Funnel plans
  • An updated roadmap every 90 days

What we need from you

  • Feedback on lead quality from your sales team
  • 30 minutes a month to review the report with us

How we keep you in the loop

Clear communication is part of the service, not an extra.

Monthly report

Leads, cost per acquisition and pipeline first, then the signals behind them.

Quarterly strategy session

A look back at the quarter and a new 90-day plan, on Scale and Full-Funnel.

One strategist

A single point of contact who knows your account and your numbers.

Email or Slack

A shared channel for quick questions, whichever your team prefers.

Fast replies

We reply within one business day, every time.

Approvals first

Nothing goes live on your site, ads or social without your OK.

Tools we work with

We use the platforms you already have wherever possible, and you keep ownership of every account.

  • Google Analytics 4
  • Google Tag Manager
  • Google Search Console
  • Microsoft Clarity
  • Google Ads
  • Meta Ads
  • LinkedIn Ads
  • WordPress
  • Webflow
  • Shopify
  • ChatGPT
  • Perplexity
  • Gemini

Process questions

What clients usually ask before getting started.

Do we have to start with an audit?

For Growth Retainers, yes. It means your plan is built on your data, and the $750 fee is credited toward your retainer if you sign within 30 days. Brand and website projects start with a free call instead.

How much of our time will this take?

Most of it happens in the first few weeks: a kickoff call, sharing access and a planning call. After that, plan for quick approvals and about 30 minutes a month to review the report.

Can we change priorities along the way?

Yes. The roadmap is updated every 90 days, and if something urgent comes up in between, we'll adjust the plan with you.

What happens if results are slower than expected?

We'll tell you early and explain why, using the data. Then we agree what to change, whether that's the channels, the targets or the scope.

Ready to start with step one?

The Growth Audit is step one. In 2 weeks you'll have a scorecard, clear priorities and a 90-day plan.

We reply within one business day.