How a 4-location physiotherapy clinic grew online bookings 72% in 5 months
The new location pages started ranking within weeks, and map results moved into the top three for 31 local searches.
Online bookings
Calls from Google
Map results in the top 3
Booking conversion rate
Online bookings per month
With ToSERPWhere they started
Each clinic shared one generic page, so Google struggled to match them to searches near each location. Their Google Business Profiles were incomplete, reviews were scattered, and the booking form took nine fields and two pages to complete on a phone.
What we didThe approach
- Built a dedicated page for each clinic, with services, team, parking and local directions
- Completed and aligned all four Google Business Profiles, with weekly posts and photos
- Set up a simple review request after each appointment
- Shortened the booking form from nine fields to four, on a single mobile-friendly step
- Tracked bookings and calls by clinic and by search
The results
The new location pages started ranking within weeks, and map results moved into the top three for 31 local searches. Combined with the shorter booking form, online bookings grew 72% while the clinic spent nothing extra on ads.
| What changed | Before | After |
|---|---|---|
| "physio near me" in the clinic areas | Positions 8 to 14 | Top 3 in all 4 areas |
| Booking form fields | 9 fields, 2 steps | 4 fields, 1 step |
| Google reviews | 86 | 231 |
Bookings from Google went up within weeks of fixing our location pages. For the first time, I can see exactly which clinic and which search each booking came from.
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